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Main / Trendwatching Case Study
Client Services & Retail
Goal
To scrutinize the retail and client services market for better understanding of development trends several years down the road.
Result
  • Key trends and technologies identified;
  • volume and dynamics of venture investing in the given segment analyzed;
  • most investable tech solutions pinpointed.

Exposure:
17,000 views across the media channels
Customer
$7bn+ Digital and media services company
Techwatching – Loyalty Programs
Goal
To identify best practices in adopting innovative loyalty programs which come within four established trends (customer journey improvement, emotional engagement, gamification, and ESG and partnerships).

Geograpy:
· Eastern Europe, Latin America, Southeast Asia, Israel
Result
  • 100+ cases of using innovative mechanics/approaches/technologies in B2C loyalty programs long-listed;
  • 40+ use cases relevant to Customer short-listed;
  • recommendations developed on how to introduce innovative mechanics to Customer’s loyalty program.
Customer
$5bn Retail company
B2B Loyalty Programs
Goal
To find ways of efficiently and unobtrusively attracting new corporate customers and those of applying innovative mechanics for SME client retention through partner and internal services .
Result
  • 30+ cases of using innovative mechanics/approaches/technologies in SME-focused loyalty programs long-listed;
  • 19 unique use cases relevant to Customer short-listed;
  • each case described in detail: solution, mechanics, advantages, barriers, and business effect;
  • recommendations developed on how to domesticate the ideas in Customer’s business.
Customer
$2bn Revenue Bank
Data Analytics Market Study
Goal
To suggest the most effectual revenue drivers for Customer’s B2B platform.
Result
● 25+ case studies analyzed where global retail brands developed partner knowledge based services, and B2B products that work two ways and focus on retail looked into;
● 15 most cutting-edge services and platforms hand-picked;
● 5 product trends identified, based on the cases analyzed;
● recommendations suggested to help Customer generate new revenue streams from their B2B platform.
Customer
$5bn Retail company